Liebling's own collections
We carefully weigh all decisions from sketch to finished garment. Liebling's design is imbued with sustainability considerations. For us, it is important that our collections are:
We do not produce more than what we sell in our store and webshop. In the webshop you can see the edition the garment was made in.
Liebling's collections can be worn all year round. We show how the garment can be styled in all seasons.
-Timeless and classic
Liebling's design is timeless and classic. Fashion worth investing in, just as relevant year after year.
Liebling's clothes can be worn in different ways. The same garment can have different expressions. You don't need such a large wardrobe to look stylish in all contexts with smart garments. Our goal is for Liebling's clothes to become favorite items. Simply fashion that lasts over time and season. To be loved and inherited.
We carefully choose the materials we use in our collections. Fabrics that have less environmental impact in the process such as Tencel, cupro, recycled wool and organic viscose. We also look for waste material and deadstock. We keep up to date on new innovations in textiles. The production of both fabrics and garments takes place in Europe.
Liebling's collections have been designed since 2015 by Li Aronsson Jensen and Elina Lindblad.
- We complement each other well and latch on to each other's ideas, Li says.
We are always working to constantly becoming better and more circular.
Both have also further trained as Circular Designers at the Nordic Textile Academy in 2022.